The case
Your team joins the brand management of Fiordigrano, a long-established Italian snack brand in trouble: market share falling, profit almost halved in four years, an image that is reliable but old.
Your goal is cumulative operating profit over all the years played, not market share.
Every year, four steps
- Prepare. Read the case and the objective of the year.
- Analyse. Dashboard for the overview, reports for the detail: P&L, production, prices, social.
- Decide. Production, price, product, marketing, target.
- Submit. The year is locked, the engine computes the results, and the next year opens.
Halfway through, the go-live of VISTA unlocks predictive and prescriptive tools: you will meet the four kinds of analytics of Ch.3 in sequence.
How to join
- Open simulazione1.rbovetti.com/en/join.
- Enter the session code given in class (six characters).
- Choose your team and enter its four-digit PIN.
- Choose guided or free mode. The choice is made once and lasts for the whole game.
Bring one laptop per team and the Ch.3 handout. The simulation counts towards the 20% component, together with participation and the business cases.